Pennsylvania enacts AI advertising transparency law

On October 25, 2026, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, mandating disclosures for AI-generated ads. The law requires any ad—whether still image, video, audio, or text—that has been significantly modified or generated by artificial intelligence to include a label in the same format as the ad itself. This applies to TV commercials from multi-billion-dollar companies, as well as restaurants' flyers promoting wing specials. Pennsylvania is among the first states to implement such requirements, ensuring labels are mandated regardless of the ad's medium or platform. The law aims to enhance transparency and prevent deceptive practices in advertising. The full story can be found at The Verge.