Pinterest launches ai-driven beauty guides to transform pins into actionable salon plans

Pinterest has introduced a new AI feature called 'Beauty Guides' that translates beauty-related Pins into actionable plans for users. The tool, powered by Pinterest Intelligence, uses visual and generative AI to convert inspiration into terms like 'balayage' and 'almond nails' that professionals use. This helps users communicate more effectively with stylists and nail artists. The guides also provide practical information such as time required, cost, and maintenance tips. The feature is available for Pins related to hairstyles, colors, nail shapes, and finishes. Users can access the guides by tapping the 'Get the Guide' button within the app. The initiative marks a small but significant step in integrating AI into everyday user experiences. The guides aim to assist users in planning their salon visits by offering details on specific procedures, pricing, and upkeep. This includes information on how often to trim or touch up certain styles. The feature is set to launch in October 2026, aligning with Pinterest's ongoing efforts to enhance user engagement through AI-driven personalization.