Plaud launches ai-powered tws earbuds with esim for seamless smart assistant integration

On September 1, 2026, Plaud, a Shenzhen-based AI hardware company, announced the release of its new TWS earbuds, the Plaud One. The device features an embedded 4G LTE eSIM, enabling continuous AI assistant connectivity, and is priced at $249.99, approximately 1,684 RMB. Limited to 2,000 units, the earbuds are designed for seamless integration with AI assistants, recording conversations up to 5 meters away and providing context-aware automation. The Plaud One also supports compatibility with MCP services for workflow automation. Audio-wise, the earbuds include a 12mm driver, Bluetooth 5.4, and support for SBC and LDAC codecs. They offer 36 hours of playback and 25 hours of continuous recording with noise cancellation reaching 40dB. The product aims to deliver an uninterrupted AI experience, with features that anticipate user needs without requiring active input.