Qivai addresses AI image rights controversy: prefers proactive approach over passive exposure

On August 6, singer and actress Qivai launched her official digital avatar through social media, granting controlled AI image rights for a specific film project. The digital persona will star in the AI-themed drama 'End of Summer,' playing the character 'Han Qingxia.' In an interview on September 2, Qivai addressed concerns about 'selling her face,' stating she prefers to take initiative rather than risk her image being used without consent. She emphasized that her authorization is limited in scope, duration, and requires review and accountability. Qivai also noted that she hasn't focused on financial gains from the project but aims to boost market confidence. She acknowledged the risk of facial misuse but argued that regulated authorization helps distinguish legal from illegal use, similar to brand endorsements. Qivai believes her real and digital personas should coexist as separate yet complementary creative paths. Industry figures like Matthew McConaughey and Nicolas Cage have expressed concerns about AI's impact on acting, with McConaughey warning of potential job displacement and Cage criticizing AI's inability to capture human authenticity. Meanwhile, veteran actor Wu Qihua recently shared his experience of selling his image rights for an AI film, expressing satisfaction with the result. The debate over AI-generated actors continues, with organizations like SAG-AFTRA opposing synthetic performers and legal frameworks evolving to protect public figures' digital likenesses.