Regulators and industry leaders discuss ai-driven short films and intellectual property rights

On September 2, 2026, the National Radio and Television Administration (NRTA) convened a meeting on intellectual property and personality rights protection for AI-driven short films, known as 'Rongxiang' and 'Rongsheng'. The event, hosted by the NRTA's Network Audio-Visual Program Management Department and organized by the China Network Audio-Visual Association, brought together representatives from 17 platforms and production companies, including iQIYI, Red Fruit, and others. The discussion focused on the ethical and legal implications of using AI to generate content involving human likenesses and voices. Participants emphasized the need to balance innovation with legal compliance, urging platforms to implement robust authorization processes and technical safeguards. The meeting outlined three key principles: obtaining explicit consent for 'Rongxiang' and 'Rongsheng' usage, adopting a nuanced approach to determining infringement, and establishing comprehensive risk control mechanisms across the content production lifecycle. These measures aim to ensure AI-driven short films develop within a legal framework while protecting individual rights.