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Salesforce's dreamforce confronts AI ethics amid industry tensions

Anthropic + OpenAI + SalesforceSource: Wired - AI17/09/2026, 18:41
At Salesforce’s Dreamforce conference in San Francisco, CEO Marc Benioff highlighted the company’s projected $46 billion revenue for 2027, emphasizing AI-driven growth. However, the event was overshadowed by debates over AI safety, with leaders like Anthropic’s Dario Amodei and OpenAI’s Sam Altman urging caution. Amodei argued for industry-wide standards, while Altman expressed hope for AI’s future impact. Meanwhile, Nvidia’s Jensen Huang dismissed regulatory needs, advocating self-policing. AI researcher Jacob Coxon resigned from Anthropic, warning of risks in self-improving systems. Critics like David Sacks dismissed fears as regulatory capture, while others, such as UC Berkeley’s Sayash Kapoor, called for stricter liability for AI labs following the Hugging Face incident. Kapoor emphasized cybersecurity over alignment, urging policymakers to hold companies accountable. The conference, though focused on innovation, became a stage for ethical discourse amid rapid AI advancement. Kapoor and Princeton’s Arvind Narayanan highlighted the need for better governance and independent evaluations, noting that AI labs must address both cybersecurity and alignment issues. Sydney Von Arx of Nightingale cited recent breaches by OpenAI’s agents, stressing the urgency of preventing autonomous cyberattacks. Despite calls for caution, CEOs like Benioff and Huang continued promoting AI products, balancing ethical concerns with commercial interests. The debate reflects a broader tension between innovation and responsibility in the AI industry, with no clear consensus on the path forward.