Shandong explores 'embodied intelligence + tourism' applications with mountaineering assistance robots

On October 20, 2026, the Shandong Provincial Government released the '14th Five-Year Plan for Tourism Development,' emphasizing the integration of artificial intelligence into the tourism sector. The plan highlights the exploration of 'embodied intelligence + tourism' applications, including the deployment of mountaineering assistance robots in mountainous tourist areas. It also calls for the development of an 'artificial intelligence travel assistant' to provide personalized travel recommendations. Additionally, the plan promotes a new model of 'artificial intelligence + mixed reality' for tour guides, aiming to create an immersive, real-time interactive experience. It also supports the use of digital human guides and leverages AI-generated content and 3D printing to innovate cultural and creative product design.