Shipt integrates AI assistant to revolutionize shopping experience

Shipt, the same-day delivery platform owned by Target, has launched an AI-powered shopping assistant called 'Ask Shipt,' aiming to enhance customer experience by enabling intuitive shopping. The tool allows users to create customized carts based on specific needs, such as a tailgate party for 25 people or school lunches. Users can also upload photos of dishes to generate ingredient lists or request meal ideas based on their budget. This move places Shipt among other delivery platforms like Instacart, Uber Eats, and DoorDash, which have also introduced similar AI assistants this year. The launch follows the recent integration of AI features on Target.com, including photo search and personalized shopping experiences. 'Ask Shipt' is now available in the Shipt app and on Shipt.com. The AI assistant's introduction highlights the growing trend of integrating AI into delivery services, with companies seeking to improve user engagement and convenience. As the startup community explores sustainable AI development, Shipt's initiative underscores the competitive race to innovate in the delivery and retail sectors.