The hidden economy behind the AI data center boom

National Jobsite Catering, founded by Scott Kaplan, is feeding thousands of data center construction workers across the U.S., serving up to 1,500 meals daily at each site. With revenue up 10X since pivoting to data centers four years ago, Kaplan's company now partners with local vendors to provide jobs and support. Meanwhile, WhereiPark is addressing parking challenges by leasing unused land near construction sites, offering temporary spots for workers. The company's model allows for quick relocations without owning land, and it partners with shuttle operators to transport workers. Aramark's new division, Nexus, is offering hotel-like amenities to attract skilled workers, projecting $150 million in annual revenue per data center site. Target Hospitality, a $1.8 billion company, is building accommodations for data center crews, including a $550 million facility in North Texas. Salute is capitalizing on job creation by providing security and technical support during and after construction, employing veterans and oil workers. Local businesses often face unpredictable demand, as seen in Louisiana, where a food truck's orders dropped after an out-of-state caterer was brought in. Mark Muro of Brookings Metro notes that post-construction job numbers can drop significantly, but remaining jobs still contribute to local economies. Towns are gaining leverage to negotiate for infrastructure, training, and housing as they seek to maximize benefits from data center projects.