Thrive holdings acquires ADT with ai-driven vision for smart security

Thrive Holdings, a private equity firm spun out from Thrive Capital, has acquired ADT, a physical security company, for $7.6 billion in equity, with a total enterprise value of $15.3 billion. The deal, announced on Thursday, positions ADT as the foundation of Thrive Holdings’ smart home security business. OpenAI, a partner of Thrive Holdings, will supply AI models, technology, and engineers to the acquired firm. Neither ADT nor Thrive disclosed specific AI-powered products, though they hinted at future releases. The acquisition aligns with a growing trend in AI-driven physical security, as seen with Apple’s recent smart home and security products, Amazon’s AI-powered home cameras, and startups offering AI dog robots as security solutions. Thrive Holdings, which holds over 75 companies, aims to revitalize them with AI. The deal underscores the increasing integration of AI into traditional security sectors, with OpenAI playing a pivotal role in advancing this vision.