TikTok introduces voice impersonation reporting tool and strengthened rights protection against AI fraud

On September 17, Douyin, the Chinese short-video platform, launched a dedicated reporting channel for voice impersonation and enhanced its rights protection mechanisms to address AI-generated voice fraud. The move comes as AI voice cloning has become more accessible, leading to a surge in incidents where celebrities' and voice actors' voices are impersonated. According to Douyin's data, reports of voice infringement doubled compared to the same period last month. The platform introduced a verifiable evidence submission system and a two-way appeal process, creating a closed-loop system for handling voice impersonation claims. Douyin also improved its voiceprint recognition technology to build a comprehensive protection system for personal rights. In April 2026, during a special campaign, the platform removed over 538,000 AI-generated infringement videos, including 85,000 related to voice and image rights. Legal protections for voice rights, similar to image rights, are outlined in Article 1023 of the Civil Code, and the first AI voice infringement case in China resulted in a 250,000 yuan compensation ruling. Douyin's enhanced voice rights governance reflects a broader trend among content platforms to refine protections for biometric data and personal rights, offering a new model for AI-generated content governance.