Trump's push for 'si' sparks surge in slovenia's .si domain registrations

On October 3, 2026, it was reported that Slovenia's national domain registry, Register.si, saw an unprecedented surge in .si domain registrations following U.S. President Donald Trump's proposal to rename artificial intelligence as 'super intelligence' (SI). According to Register.si spokesperson Clara Herman, 44,000 .si domains were registered in September 2026, compared to fewer than 2,000 in August, marking a 2,100% increase. Herman noted that the growth was significantly higher than any other month this year, though she cautioned against attributing all of it solely to Trump's remarks. On September 11, 2026, Trump announced his plan to rename AI during a speech at the UN General Assembly, arguing that the term 'artificial' sounded inauthentic. By September 29, 2026, Trump had signed an executive order requiring U.S. government agencies to adopt 'SI' instead of 'AI'. Additionally, on September 30, 2026, over 11,000 .si domains were registered in a single day. The surge has also been linked to domain investment strategies, with examples like Rick Schwartz, known as the 'Domain King', who sold men.com for $1.32 million in 2004 after purchasing it for $15,000 in 1997.