Trustpilot CEO highlights surge in major clients due to AI search demand

Adrian Blair, Chief Executive Officer of Trustpilot Group Plc, stated that the company experienced a 35% rise in large customers during the first half of 2026. This growth is attributed to increasing demand from major brands aiming to enhance their visibility in AI-powered search platforms. The CEO emphasized that the shift toward artificial intelligence in search technologies is driving significant interest from prominent clients. Trustpilot's platform is now attracting more substantial business from companies looking to leverage AI for better online visibility. The expansion reflects broader industry trends toward integrating AI into search strategies, with Trustpilot positioned as a key player in this evolving market. The increase in large customers underscores Trustpilot's growing influence in the digital landscape, particularly as businesses seek to adapt to the changing dynamics of online search. With the rise of AI-driven search tools, Trustpilot is capitalizing on its ability to provide insights that help brands improve their online presence. This strategic shift is expected to further solidify Trustpilot's position in the competitive landscape of digital marketing and customer feedback solutions.