Universal music unveils ai-driven music platform in collaboration with ElevenLabs
Universal Music Group (UMG) has announced the launch of an AI-powered music platform, enabling users to generate remixes, mashups, and new interpretations of songs using its licensed catalog.
The initiative, revealed on Thursday, is being developed through a multiyear licensing agreement with ElevenLabs, a company focused on AI voice and music generation. Artists have the option to participate in the platform, which represents another significant AI partnership for UMG.
The label is also working with Udio on an AI music platform and has previously secured AI licensing deals with Spotify, Nvidia, and Kla. The Verge reports the full story, highlighting UMG's expanding efforts in the AI music space. The platform's launch is set for this year, with the potential to reshape how music is created and consumed.