White house rebrands AI as 'super intelligence' amid industry shifts

The White House has officially rebranded artificial intelligence as 'super intelligence,' a move announced alongside an executive order. This initiative came as the administration brought together nearly every major tech CEO, including Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei, to sign an AI safety pledge that President Donald Trump labeled 'morally binding.' Meanwhile, Meta and OpenAI are adopting more friendly branding for their AI products, even as enterprise investments continue to dominate the AI landscape. In related developments, Google launched Gemini 4 Argon, its most powerful model yet, while the Pentagon enlisted Elon Musk and Palmer Luckey to advise on future military strategies. OpenAI introduced Dots, an agentic avatar, and AMD agreed to acquire Fei-Fei Li’s World Labs for $8.2 billion. Additionally, the viral AI agent Instinct secured $1 billion in Series C funding at a $10 billion valuation. Google also estimated that SpaceX’s Starship must launch 1,800 times before space data centers become operational, and the world’s first enhanced geothermal power plant was completed in just 23 months.