Apple's new CEO highlights iPhone as superior AI device

Apple’s new CEO, John Ternus, asserted at the Surprise and Shine event on September 9, 2026, that the iPhone remains the best AI device available. Ternus emphasized that Apple’s focus is on enhancing the iPhone as the central hub for AI interaction, rather than developing new hardware. He described the ideal AI device as an 'intelligent personal hub' capable of understanding user context, running AI models on-device, and seamlessly integrating with other devices. Ternus also highlighted Apple’s commitment to data privacy, contrasting it with competitors who prioritize data collection. He stated, 'Trust only goes so far when your data is no longer yours to control; that’s why Apple Intelligence runs on device whenever it can.' The remarks underscore Apple’s strategy to position the iPhone as the ultimate AI device in the evolving tech landscape. Ternus outlined the features of the ideal AI device, including a large display, high-quality cameras and microphones, long battery life, and ease of use. He argued that the iPhone already embodies these qualities, making it the most suitable 'intelligent personal hub.' The comments come as Ternus assumes leadership from former CEO Tim Cook, now executive chairman. Apple’s approach reflects a broader industry shift toward integrating AI into existing devices rather than creating new ones.